Our partnership begins from the moment you contact us. Our purpose is to understand your needs and provide solid solutions from start to finish.
A certified minority-owned business, our leadership style is based upon mutual respect, honesty, and the goal to empower and elevate people while delivering services using only the highest quality products. Leadership is about providing consistently great service and honoring our employees and clients along the way.
In the 1960’s and early 70’s Bob worked in the building and bridges division for the railroad in Cheyenne, WY. During that time to earn extra income, he filled in for his brother Charles from time to time cleaning Mountain Bell buildings (now Lumen) for Varsity Contractors, Inc. He was soon recognized by Don Aslett, the founder of Varsity, as a go to employee and was enticed to make Varsity a full time career in 1974. Over the years, Bob grew with the company and held about every position in Don’s company. His wife Dianna also joined Varsity in 1979 and worked in various positions for the next 28 years. In 1992 Eric Luke, then a Vice-President for Varsity, offered Bob a chance of a life time; to own and lead a Minority Contracting company. Originally named Varsity/Garcia,Inc., the name was later changed to System1,Inc. to better reflect the scope of services. Over the years, Varsity and Bob took that start up operation and turned it into a thriving company.
From 1985 to 1998 Robert held various property management positions within Simon Property Group in Kansas, Oklahoma, and Missouri. In 1998 Robert joined Varsity Contractors, Inc., and was a shareholder through the acquisition of Kellermeyer Building Services. During his tenure with Varsity as an executive and owner, he managed the operations of Varsity’s facility maintenance and construction business which operated in the retail, education, and commercial sectors. Robert has over 35 years of experience in this industry. In 2014 while maintaining ownership and executive duties with Varsity, Robert was selected to be the President and CEO of System1, Inc., before being elected to the System1 board of directors in 2017. Robert continues to build upon the foundation set by Don Aslett’s Six Principles of business as he leads System1. It has withstood the test of time and is a true differentiator as he continues to build the company. 1. We love our customers. 2. We pioneer solutions. 3. We are all workers. 4. We love our people. 5 Willing to sacrifice. 6. We give the customer what they want.
Fernando Cruz is a shareholder and chairman of the board of System1, Inc., and owner and CEO of Dynamond Holdings. Fernando has been in the building maintenance industry since 1998. He has dedicated himself to perfecting his skills, earning a bachelor’s degree in marketing as well as a respected MBA from the prestigious ASU – Thunderbird School of Global Management with a concentration in Global Management.
Fernando Cruz successfully occupied various leadership positions throughout his career, including supervisor, manager, regional sales manager, Vice president of marketing, president, CEO, and chair of the board, all of which have helped to build his understanding of successful business management. His passion is to help support our organizations and business partners. Fernando Cruz is also fluent in English, Portuguese, and Spanish.
Tyson has nearly 20 years of experience in the industry. While finishing his MBA in Pocatello, Idaho, he began working for System1’s original partner company, Varsity Contractors. From there he moved to Indiana where he oversaw the eastern operation for System1, and was eventually promoted to general manager and then Vice president. Tyson has a passion for customer relations, operational excellence, and sustainable growth. He served in the Army National Guard for six years. In his free time, he enjoys spending time with his lovely wife and children.
Nate is a shareholder of System1 Inc. Nate’s mentor in the law, Judge Boyle, always told him that “good lawyers solve problems.”
Ever since, he’s done just that, having served as an attorney, licensed conflict mediator, and general counsel for a multi-national company, of which he managed the HR & Risk Management Department.
Nate got his start in law as a staff attorney to Chief US Magistrate Judge Larry M. Boyle for the District of Idaho. He was part of a nationally recognized firm that represented a diverse array of clients and handled numerous litigations, including personal injury, indemnification, property damage, insurance coverage, and consumer protection claims.
During his time as general counsel, he assisted with nationwide contract disputes, workers’ compensation, product liability, and more. With many years of experience, Nate continues to show a passion for working with and managing minority-owned companies.
In 1992, Varsity Contractors through the leadership of Eric Luke (past Varsity CEO) and Robert Garcia (Long time Varsity Manager) formed an alliance and started a Minority Cleaning operation to service telecommunications, commercial and retail customers. They called this company Varsity Garcia. Robert and his associates, many of whom developed their skills with Varsity, built that start-up operation into a thriving total facilities services company. The cornerstone of its growth was a strong commitment to excellence in service and integrity. After several years of operation, the Board of Directors changed the name of the company to System1 to better reflect the scope of services they provide to their customers. Today, System1 operates throughout the country.
Don Aslett, the Founder of Varsity Facility Services in 1958, was and continues to be one of the pillars of System1. The values and the culture of System1 are a direct reflection of Don’s visions and his commitment to not only growing a company but more importantly growing people. Don has authored over 40 books and completed more than 6,000 seminars, workshops, and TV filming’s nationally and internationally. All of these relate to organization and the dimension of clean. Don continues to work in the industry as the Founder, Owner, and everyday Tour Guide of the Museum of CLEAN. (pictured right). Don, the KING of CLEAN, continues to be a valuable resource, inspiration, and visionary to System1 and our current leadership.
Since the day System1 was founded, we have reinforced and consistently developed our company values to show our employees what we stand for regarding support, ethics, and upholding integrity. System1 is more than just a place to work or a means for profit. It is a place of purpose and a community of acceptance. We aim to go above the needs and expectations of our employees when needed most and ask for the same in return when delivering quality performance for our customers. We pride ourselves on nine core values that have existed since the beginning of our company and remain as a blueprint for our service standards.
We treat all people with the respect and dignity every human being deserves. This attitude prevails in our offices, in our workplaces, and in all our business relationships.
We view the family as the fundamental unit of society and strive as a company to promote and strengthen the family wherever possible.
The liberties and blessings and the great free enterprise system we enjoy stems from the Constitution of this great nation. We sustain and support those laws, efforts and activities that keep America strong and free.
We treasure the wealth of opportunity offered by this great nation. We defend the right of every individual to share in that opportunity equally regardless of race, sex, or creed.
Our company is founded on principles of honesty, integrity, fairness, and high ethical standards. We are committed to maintaining these values, both as a company and as individuals.
We believe in setting and achieving worthy and high objectives, both as a company and as individuals. Our objectives include sustained growth, fair profits, and a continuing corporate integrity.
We view honest labor as not only a necessity but a privilege. We enjoy the opportunity for meaningful work, and continually seek to increase our productivity and to find enjoyment and self-fulfillment in our occupation.
System 1 people are achievers, and we demand the very best from ourselves. We never settle for “just getting by” but strive for excellence in all we do.
We regard the position of the professional facility service provider as one deserving honor and respect. We work to elevate the image of these professionals in any way we can.